National Sales Manager

About Universal Electronics

Universal Electronics is a trusted name in Fiji’s electronics and technology market, serving households and businesses with quality products and reliable service. We are seeking a results-driven National Sales Manager to lead our sales strategy, grow market share, and drive high-performing sales teams across Fiji.

The Role

As National Sales Manager, you will be responsible for leading and executing the national sales plan across retail, corporate/B2B, and key account channels. You will manage sales performance, develop people, strengthen customer relationships, and ensure consistent achievement of revenue and margin targets.

Key Responsibilities

• Lead the national sales strategy to achieve monthly, quarterly, and annual sales targets.
• Manage, coach, and develop Sales Managers, supervisors, and frontline teams to build a strong sales culture.
• Drive growth across key channels (retail, wholesale, corporate/B2B, and projects as applicable).
• Build and maintain relationships with key customers, partners, and suppliers.
• Oversee forecasting, pipeline management, and reporting to ensure accurate sales visibility.
• Collaborate with Marketing to plan campaigns, product launches, promotions, and in-store execution.
• Monitor competitor activity and market trends to identify opportunities and risks.
• Ensure best practice in pricing, margin management, and customer service standards.
• Support branch/store execution and ensure consistent national sales processes.
• Ensure compliance with company policies and ethical business practices.

What We’re Looking For (Requirements)

• Proven experience (typically 5+ years) in sales leadership, ideally in electronics, IT , FMCG, retail, or distribution.
• Product Knowledge in Solar, Electrical, Electronics, and Computers.
• Strong track record of delivering and exceeding sales targets at a national or multi-branch level.
• Excellent leadership, coaching, and performance management skills.
• Strong commercial acumen: pricing, margin, promotions, forecasting, and reporting.
• Confident communicator with strong negotiation and relationship-building ability.
• Comfortable with travel across Fiji as required.
• Proficient in MS Office (Excel, PowerPoint) and sales reporting tools (CRM experience preferred).
• Clean driver’s license preferred.

What We Offer

• Competitive salary package (based on experience)
• Performance incentives (KPIs/commission structure where applicable)
• Career growth opportunity with a leading local business and ANZ Business
• Supportive, performance-driven team environment

How to apply

Before you apply, please do a self-review on your suitabililty for the role

Ensure you submit the following

• Up-to-date relevant CV 
• Application letter - explaining your suitability for the role

Email your resume to rpatel@universal.com.fj