General Manager - CJ Patel (Pacific) Pte Limited

Job Description & Skills/Qualifications Required

CJ Patel Group is a diverse group of companies operating with over 90 years of history across a variety of industries all with the common goal of delivering world-class products and services. The CJP Group controls operations of over 13 different companies using a variety of ownership model from joint ventures to wholly owned subsidiaries. With the head office in Suva, CJ Patel Group has extended manufacturing, sales, distribution, and service businesses in Fiji with renowned brands and products and significant exports to several countries and other regional markets such as New Zealand, East Timor, Vanuatu, Kiribati, Tonga, Samoa and Papua New Guinea.

Role Description:
This is a full-time on-site role for a General Manager for CJ Patel (Pacific) Pte Limited based at Head Office, Lami. We are seeking a highly experienced and commercially driven General Manager to lead our FMCG Sales and Distribution business. This is a strategic leadership role and requires a dynamic leader who can effectively collaborate with in-house and third-party manufacturing partners and manage relationships with overseas principals and international brands, ensuring strong market execution and sustainable growth.

  • Lead the overall business strategy and execution to deliver revenue growth, profitability, and market share expansion.
  • Own full P&L accountability, including budgeting, forecasting, cost control, and financial performance.
  • Drive national sales and marketing performance, ensuring strong execution across all channels and categories.
  • Build and maintain strategic relationships with key customers, distributors, and retail partners.
  • Manage and strengthen partnerships with overseas principals, ensuring alignment on brand strategy and performance targets.
  • Oversee supply chain and distribution efficiency, ensuring optimal product availability and route-to-market effectiveness.
  • Leverage market data, insights, and analytics to drive data-led decision-making (DM).
  • Build and maintain strategic relationships with key accounts, distributors, retailers, and channel partners.
  • Manage and strengthen partnerships with overseas principals, ensuring alignment on brand strategy, positioning, and performance targets.
  • Lead NPD initiatives, including product sourcing, portfolio expansion, and successful market launches.
  • Support and drive export market performance, identifying growth opportunities and effective execution.
  • Collaborate closely with manufacturing partners to align production planning with demand forecasts etc.
  • Lead, develop, and performance-manage a cross-functional leadership team, fostering a high-performance culture and strong governance.

Qualification, Experience and Attributes:

  • Bachelor’s degree in Business, Marketing, Commerce, or related field.
  • Must have 10+ years of senior leadership experience in FMCG sales and distribution.
  • Proven success in managing full business operations and multi-functional teams.
  • Strong experience working with international brands and principals.
  • Solid understanding of supply chain and distribution in FMCG environments.
  • Strong financial acumen with P&L management experience.
  • Excellent leadership, negotiation, and stakeholder management skills

Remuneration:
A market competitive remuneration package plus performance incentive and benefits will be offered to successful incumbent based on experience and caliber.


How to apply:
If you meet the above criteria, apply online via below link or through our LinkedIn Page.
https://jobs.hrmonise.com/details/4682/cjpp/general-manager-cjpp  
For more information : (679)9992665 or Email:careers@cjpatel.com.fj 

Application closes 17th May 2026 

Job Functions

General Manager

Industry

Retail & Consumer Products

Job open to:

Fiji Residents Only