Mr. Baral recognized for a need for a supermarket in the area after a neighboring store closed. Mr. Baral conducted a resident's survey asking about the need for a supermarket and the result was the community overwhelmingly supported the concept. There are no such supermarkets within 1km radius. The target market will include residents both on and off-reserve.
Mr. Baral has extensive retail experience in both grocery, sundry sales and has identified four primary categories of product; pop/chips; toys; taxable cigarettes and food products.
The Principal, Mr. Baral will, upon approval of development plan, renovate the building, and purchase the necessary equipment and inventory.
Farm Fresh Supermarket will be a standard and licensed supermarket business that will be located at the Koronivia Farm Road in the middle of farming/residential estates and just outside the business district of Nausori town. There are approximately five settlements there including Koronivia, Nakaikogo, Tawakelevu, Newtown and Lokia with over 2000 population. We own a 10acre land located on the main farm road leading to the above settlements and on which we have a two-storey concrete building, two corrugated buildings and two sheds for farm animals. The concrete building will be renovated and extended to facilitate for the dairy mart and there are sufficient parking spaces in the front for the customers. Later, we will build a standard warehouse facility big enough to store the goods for the Fresh Farm Supermarket and the imported potato from Bangladesh when the government opens the pathway.
The Farm Fresh Supermarket will sell daily grocery goods with better prices than offered by the current fuel station shop; located just opposite the road. Our range of products will be far wider than them and friendlier to the customers in terms of presentation and delivery. We are aware of the competition that is there already and what the future may bring up, but our feasibility study has ensured that our product range and selling strategies are competent.
Apart from retailing the goods and products of various brands in the manufacturing and food industry, our customer care is second to none. We know that our customers are the reason why we are in business which is why we will go an extra mile to get them satisfied when they visit our dairy mart to become our loyal customers. We will ensure that all our customers are given first class treatment whenever they visit us. We have a Customer Goods Recorder (CGR) that will enable us to monitor our customers buying trend and therefore allow us to accommodate their needs better. With additional hospitality from our sales and delivery staff, we are focused to grow our customer base more as they will also be involved in the selection of brands that will be on our racks and when making some business decisions.
The trend in the retail/supermarket and grocery store industry is changing where some customers prefer shopping without coming to the Fresh Farm Supermarket. This can be provided through order and delivery by viber to make available whatever they want. In future, we will also operate an online store and our customers can order goods cum groceries online and they will get it delivered to their houses or any location they want us to deliver the goods to within the Koronivia Farm road area only
Mr. Baral has extensive retail experience that is crucial to the type of business he is opening. Mr. Baral’s experience includes work at a retail grocery store, a high-volume hardware store (sundry) sales, and liquor store sales. He has worked in retail sales for 15 years and is experienced with all aspects of daily operations including ordering, receiving, budgeting, merchandising, and daily banking. Mr. Baral is particularly skilled in public relations, is very organized, can work independently, and is reliable, dependable and hardworking.
The Supermarket will be open 7 days a week, 7:00 a.m.-10:00 p.m. Farm Fresh Supermarket will be a convenience store located at Lot 01, Koronivia Road, Koronivia. This is centrally located in the heart of koronivia Road on Freehold land, on the residential property of the Principal.
The store will be situated in a 200 (Approx.) square meter building that is owned by the principal. It will be renovated with the appropriate shelving, refrigeration and cash counters required for operation. The building will consist of Bread Shop, Liquor Shop, Glossary Shop (Supermarket), an office, a washroom, and the main store area.
Farm Fresh Supermarket will have available in our store a wide range of durable goods and non – durable goods at affordable prices. Our product offerings are listed below;
The Supermarket will be open 7 days a week, 7:00 a.m.-10:00 p.m. Farm Fresh Supermarket will be a convenience store located at Lot 01, Koronivia Road, Koronivia. This is centrally located in the heart of koronivia Road on Freehold land, on the residential property of the Principal.
Address : Lot 1, Koronivia Road, Koronivia , Nausori, Fiji