Yum Tasmanian is a proudly Australian, family-owned potato business that has been supplying premium potatoes to customers across the country for over 30 years.
The business began in 1994 with a focus on growing and supplying organic potatoes, before expanding into conventional potatoes in 1998. Since then, Yum has grown into a nationally recognised brand, supplying major retailers including Coles, Woolworths, IGA, independent retailers and wholesale markets across Australia.
What makes Yum different is its commitment to producing exceptional-quality potatoes. Grown in the rich volcanic soils of Tasmania, Yum's potatoes are known for their flavour, consistency and quality. The business is passionate about helping consumers better understand potatoes, how they're grown and why quality matters.
Today, Yum operates across several businesses and continues to expand its product range and market presence. With exciting plans for new products and continued growth, the company is investing heavily in building its brand, educating consumers and becoming one of Australia's leading online food brands through organic marketing and digital engagement.