The Motibhai Group is one of Fiji’s most well-established and diversified business house. Our leadership in activities ranging from imports, wholesaling and retailing to manufacturing, distribution, real estate and hospitality, touches the lives of Fiji’s people and her visitors every day in so many ways.
Founded by Motibhai Patel with his brothers Prabhudas and Parshottamdas in 1931, the Group started off humbly as a small grocery store in rural Fiji. Sheer hard work and an unflinching commitment to excel in every endeavour have seen the Group grow from strength to strength, successfully adding new business lines while contributing significantly to the national economy over 80 years. Indeed, it is the strong business principles inculcated by the founding fathers that have guided their sons and the Group’s executives all along. Seizing business opportunities with timely diversification tempered with a pragmatic approach is the secret that has propelled the Group from one success to another.
The group has always strived to build on experience. Our long experience in grocery retailing, for instance, helped us pioneer the concept of the airport duty-free and fine retailing in Fiji in the 1970s with our international award-winning Prouds store chain, that brings the world’s finest brands to Fiji. The Group’s foray into real estate development is born out of our substantial experience in managing properties.
Through its parent company Becharbhai Holdings Ltd, it owns over 50 commercial and residential properties which are leased to outside parties as well as other companies in the Group. It also owns a substantial commercial property in the heart of Nadi town through one of its subsidiaries Kusum Investment Ltd. This property houses a Mega Prouds Store, Zig Zag Café, a Travel Bureau as well as a Foreign Exchange outlet. Furthermore the Prouds Store in Suva is located in multi-storey Suva Central Ltd complex which is owned by Motibhai & Colonial Groups.
Distribution has been a natural extension. And with an established distribution system, so is manufacturing. Group Company Fiji Foods manufactures, processes and distributes a range of packaged food products –from cooking oils and margarine to other allied products.
Successful vertical integration has resulted in another Group company, Pet Technology Limited, manufacturing soft drinks, plastic bottles and containers for Fiji Foods as well as a growing clientele outside the Group.
Innovation and planned growth have fostered a culture of unflinching commitment to quality and customer service that today has contributed to make Motibhai Group the well established and diversified corporate enterprise it is today. Our exclusivity of the world’s most valued consumer brands is testimony to this.
On 22 September 2010, Motibhai Group acquired Fiji Times Limited from News Corporation Limited. The Fiji Times has premier readership status and it is well respected for its quality and strong story reporting and this will continue unhindered into the future, so that the future of Fiji will be recorded for another 142 years and beyond.
Over eighty years on, the Group continues to build on the exemplary vision and dynamism of the founding fathers, with renewed zeal and enthusiasm. We actively look for opportunities to diversify and invest in projects with a view to adding all round value to our customers, our 1300-strong workforce, shareholders and to Fiji’s economy.